The Kite Runner By Khaled Hosseini - 929 Words

The Kite Runner by Khaled Hosseini is a tragic tale of guilt and redemption. The book details the life of Amir as he wrestles with the guilt of seeing Hassan raped, and later redeems himself by helping Hassan’s son Sohrab cope with extreme abuse at the hands of Assef. While some would argue the main theme of the book is redemption, I believe that the theme is simple: the past does define us, but it is through the past that we find ultimate significance. Clearly through the journey of Amir, Hosseini shows how the past haunted him throughout the years. Amir starts off the story with â€Å"I became what I am today at the age of twelve†¦Ã¢â‚¬  (1), this clearly shows how invested in the past Amir is. Amir dwells on his past frequently, and credits his past with making him the person he has become. While most people would let the past stay in the past, Amir welcomes the idea of his past being the forefront of his life. That was a long time ago, but it’s wrong what they say about the past, I’ve learned, about how you can bury it. Because the past claws its way out. Looking back now, I realize I have been peeking into that deserted alley for the last twenty-six years. (1) Amir establishes here that he constantly replays the horrible events of Hassan’s rape for the last twenty-six years. Clearly, the past defined Amir’s viewpoint on the world and how everything works. By looking through the past on a deeper level, Amir found that his distant father was not so distant after all. AmirShow MoreRelatedThe Kite Runner, by Khaled Hosseini883 Words   |  4 Pagesregret from past encounters and usually feel guilty and bitter about the situation. The Kite Runner, by Khaled Hosseini, revolves around the theme of redemption. Redemption can be used as a cure for guilt. Throughout the novel, the author shows that redemption requires some sort of sacrifice and the only way that is possible is if you can forgive yourself from the mistakes you have made in the past. Khaled Hosseini effectively portrays redemption through motifs such as rape, irony and flashbacks, symbolismRead MoreThe Kite Runner By Khaled Hosseini1651 Words   |  7 Pages  Ã‚  Ã‚   The novel â€Å"The Kite Runner† by Khaled Hosseini describes the life of a boy, Amir. Amir’s best friend and brother (although that part isn’t known until towards the end), Hassan, plays a major role in Amir’s life and how he grows up. Hosseini portrays many sacrifices that are made by Hassan and Amir. Additionally, Amir seeks redemption throughout much of the novel. By using first person point of view, readers are able to connect with Amir and understand his pain and yearning for a way to be redeemedRead MoreThe Kite Runner By Khaled Hosseini1655 Words   |  7 PagesSarah Singer Major Works Data Form Title: The Kite Runner Author: Khaled Hosseini Date of Publication: 2003 Genre: Historical Fiction Historical information about the period of publication: Since the September 11th attacks in 2001, the United States has been at war with Afghanistan. Their goals were to remove the Taliban, track down those in charge of the attacks, and destroy Al-Qaeda. Biographical information about the author: Khaled Hosseini was born in Kabul, Afghanistan, in 1965. HIs motherRead MoreThe Kite Runner by Khaled Hosseini1098 Words   |  5 PagesIn The Kite Runner by Khaled Hosseini, we learn a lot about Amir the main character, and Hassan his servant/brother. In the beginning Hassan and Amir’s relationship was one of brotherly love despite the fact that Hassan was a Hazara and Amir a Pashtun. Back in the 1970’s race and religion played a big part in Kabul and these two races were not suppose to have relationships unless it was owner (Pashtun) and servant (Hazara). Baba Amir’s father had an affair with Hassan’s mother, but it was kept aRead MoreThe Kite Runner by Khaled Hosseini1313 Words   |  5 Pagesis not unique to just J.K. Rowling. Khaled Hosseini also incorporates life experiences into some of his novels. A prime example of this is The Kite Runner. The storyline of this novel reflects his past to create a journey of a young Afghanistan boy, whose name is Amir. This boy changes drastically throughout his lifetime from a close minded, considerably arrogant boy to an open hearted and minded man. This emotional and mental trip is partially based on Khaled Hosseini’s own life. Throughout Hosseini’sRead MoreThe Kite Runner By Khaled Hosseini1908 Words   |  8 Pages​In the novel, â€Å"The Kite Runner†, written by Khaled Hosseini, was taken place in Afghanistan during the 1970’s to the year of 2002. Many historical events happened during this time period and Hosseini portrayed it into his novel. Kabul, the capitol of Afghanistan, was a free, living area for many Afghanistan families to enjoy the life they were given. Until one day, Afghanistan was then taken over and attacked. In the novel, Amir, the protagonist, must redeem himself and the history behind his actionsRead MoreThe Kite Runner By Khaled Hosseini1050 Words   |  5 Pagesâ€Å"There is a way to be good again.† (Hosseini 334). This quote given by Rahim Khan to Amir holds a great amount of force and symbolism. In theory, this quote symbolizes the beginning of Amir’s path to redemption. The eye-opening Kite Runner by Khaled Hosseini tells about the struggles of Afghanistan before and during the Taliban, and one’s struggle for redemption and acceptance. With regards to the opening quote, some see Amir’s actions as selfish. However, others may believe that Amir truly changedRead MoreThe Kite Runner By Khaled Hosseini1583 Words   |  7 Pagesnovel the Kite Runner by Khaled Hosseini, Amir, the main character, shares his thoughts and actions due to his poor decisions. The problems he encountered were all because of the sin committed in his youth. His sins taunted the beginning of his life and gave him a troublesome memory full of guilt. As the novel continued, Amir attempted to disengage the memory of his sin and forget about it. Amir then faced the long bumpy road to redemption. Khaled Hosseini’s novel the Kite Runner is about sinRead MoreThe Kite Runner, by Khaled Hosseini871 Words   |  4 Pagesthat person is trying to fix that mistake. This also applies to the novel The Kite Runner. The story revolves around the main character Amir, and his childhood friend, Hassan. After Amir came to America with Baba, his father, he still regrets the things he had done to his childhood friend. He left Hassan getting raped by Assef in a small alley in 1975. Thereafter, Amir always feel regret and seeks for redemption. Hosseini -the author, argues that redemption can be achieved by helping others, teachRead MoreThe Kite Runner By Khaled Hosseini3402 Words   |  14 Pagestitle â€Å"The Kite Runner† is symbolic as fighting kites and the kite runnings are impacting moments in the novel. Hassan was the best kite runner in Kabul, if not the whole country, after Amir won the kite fighting the running of that last blue kite triggered the monumental changes for Amir. For the beginning of the story the kite running was associated with Hassan’s rape and Amir’s grief. As kites appear throughout the story, they begin Amir’s story and also end it. Amir flying the kite with Sohrab

Evaluate Ancient and Modern Images and Interpretations on...

b) Evaluate ancient and modern images and interpretations of Cleopatra VII Images and interpretations of a person can change over time. Such movement is paralleled with changes in opinion and morals throughout generations. Cleopatra the seventh is subject to this fluctuation. Ancient images and interpretations differ greatly to the impression left today merely by her name. Chris Dumasis, a modern day historian amplifies this theory in ‘Interpretations of Cleopatra’. She argues, â€Å"women have been demeaned of their true substance since the early time of patriarchal society.† Taken into account, this argument entails that when studying ancient sources it must be understood that at times, only a very narrow view of the events are presented†¦show more content†¦The long nose and pointed chin are two distinct features of Cleopatra that are demonstrated by the image on the coin that sepeate her from those that play her today. In his ‘A.D. 75 Life of Antony’ Plutarch himself professes, â€Å"Her actual beauty †¦ w as not so remarkable that none could be compared with her†¦ but the contact of her presence †¦ was irresistible†. As a consequence, it can be understood that it is ancient sources that possibly provide the truest image of her, being from the period of her life. That is not to say however, that ancient sources have incorporated a complete truth. This can be seen with the evidence provided by Roman and Latin sources. In ‘An Ancient Roman Perspective’, Gemma Wilson’s account for Rome’s feelings towards the Queen is one of great hostility. According to Wilson, â€Å"at best, the Romans viewed Cleopatra with suspicion. At worst, they hated her.† Cleopatra was of coarse despised for utilizing the two public figures of Rome’s world, Caesar initially and then Mark Antony. Peter Roberts describes how it was Octavian that initiated Rome’s hatred towards Rome, relying on ‘sexual slander’ to tarnish her reputation. Many Roman poets continued this tradition of condemnation such as Lucan in ‘Pharsalia’, referring to Cleopatra as â€Å"Egypt’s shame.† Horace continues to embellish this image; â€Å"the queen, with a contaminated gang of creatures’ in his Ode XXXVII, referring to

Unit 8 Study Guide Free Essays

Unit 8 Study Guide 1. How many liters of blood does the average adult have? 5 Liters 2. What are the components of blood? Red blood cells, white blood cells, platelets, and plasma. We will write a custom essay sample on Unit 8 Study Guide or any similar topic only for you Order Now 3. What does the hematocrit measure? The number of cells or volume. 4. What percentage of blood is cells? 45% 5. What percentage of blood is made of plasma? 55% 6. What do erythrocytes look like and what is their function? Erythrocytes are biconcave disks that are 7. 5 micrometers. They have no nucleus, even after they have matured and they are composed of one third hemoglobin. They function as a transportation system for gas. . How do mature erythrocytes differ from immature ones? They lack a nucleus when they mature 8. What is a normal RBC Count? 4,600,000/cubic centimeter 9. What makes blood red? Hemoglobin 10. How long does the average RBC live? 120 days 11. What hormone controls the rate of rbc synthesis? Erythropoietin 12. What element is part of a red blood cell? Iron 13. What is sickle-cell anemia and what is its cause? Sickle-cell anemia is a disorder in the red blood cells which reduces the oxygen in the blood and results in the RBC’s being crescent shaped. 14. What are the causes of Anemia The causes of Anemia include a lack of enough RBC’s, including iron deficiency, B complex deficiency, erythropoietin deficiency, or too many RBC’s destroyed, which includes sickle cell anemia, sickle train, thallasemias (Alpha hemoglobin chain, beta hemoglobin chain, small RBC’s. ) 15. What is the difference between sickle cell anemia and sickle trait? It is possible for a person to have a mixture of normal and bad hemoglobin in red blood cells without having sickle cell disease. This condition is â€Å"sickle cell train† in which people have enough of the normal hemoglobin in their red blood cells to prevent them from becoming sickle haped, causing sickle cell anemia. 16. What percentage of white blood cells are eosinophils? 1-3% 17. What is a Lymphocyte? A Lymphocyte is a small, round long lived agranulocyte that is composed of 25-33% of white blood cells. Its function is to attack antigens. 18. What is a chemical that stimulates cells to produce antibod ies? Antigen 19. What percent of blood is lymphocytes 25-33% of the blood 20. What is a normal white Blood Cell Count? 5,000-10,000 White blood cells 21. What does a rise in WBCS indicate? A decrease? A rise indicates an infection such as leukocytosis and a decrease, or leucopenia, may be a sign of viral infections. 22. What is a normal WBC differential? 4,500-10,000 23. What is pus? It is made up of leukocytes, bacteria, and damaged body cells. 24. What do elevated monocytes indicate? They could indicate an infection 25. What is Diapedesis? It allows WBC’s to leave circulation 26. What is leukemia? It is a type of cancer that begins in the tissue that forms blood. Leukemia patients bleed because of platelet deficiency. 27. What is the function of fibrinogen? It helps stop bleeding by helping blood clots to form. It is converted into fibrin during blood coagulation. 28. What are 3 Lipoprotein molecules? VLDL – triglycerides LDL – cholesterol HDL – high protein 29. What is agglutination? Agglutination is a clumping together of bacteria or red cells when held together by antibodies, or agglutinins. 30. What keeps blood from clotting? Anticoagulants are what prevent the clotting of blood. 31. What is fibrinogen? Fibrinogen is a protein that the liver produces which helps stop bleeding by helping to form blood clots. 32. What is a globulin? A globulin is a plasma protein which transports lipids and fat-soluble vitamins in the blood and helps to produce antibodies. 33. What are the major ABO groups? A, B, AB, and O blood types 34. What are antigens and antibodies associated with each blood group? Type A blood contains the antigen A and Anti B antibodies, type B blood contains antigen B and Anti A antibodies, type AB has antigens A and B and no antibodies, and type O has no antigens and Anti A and B antibodies. 35. What blood type is universal donor? Universal recipient? Type O is the universal blood donor and type AB is the universal recipient. 6. What is the Rh factor and why is it significant? The Rh factor is an antigen that can be found in the red blood cells of most people. People with Rh factor are considered Rh positive and those who do not are considered Rh negative. Rh negative people are unable to be transfused with positive blood once they are exposed to it. A Rh negative mother is able to develop antibodies t o donate to her Rh positive child. Blood which is used in transfusions must match donors for Rh status and ABO blood group. Rh- patients will develop anemia if they are given Rh+ blood. How to cite Unit 8 Study Guide, Essay examples

Brand Management Owned Companies Management

Question: Discuss about the Case Study for Brand Management of Owned Companies Management. Answer: Introduction: LEGO group is one of the renowned family owned companies occupying a predominant place in the realm of manufacturing industry. LEGO has started its journey in the year 1932 and created a recognizable image among the manufacturing companies. Headquartered in Denmark, Lego aims to develop the mental growth of those children. For this purpose, the products have been designed in such a way that children would like to show their interest to purchase these products. The products and services of LEGO have already created a craze in the current market. The play materials have been designed by making numerous innovative plans and ideas. Children have to apply their mind while using the play material of this particular organization. After the innovation of LEGO bricks, children from different geographical areas have showed their immense positive response towards the brand value of LEGO (LEGO.com, 2016). Moreover, along with maintaining the quality of product, the service providers of this particular organization tend to maintain an effective communication with the customers. Quality service is one of the major parts of raising the brand awareness. After enhancing the demand of market, this particular organization has intended to change their brand strategy as well as pricing strategy as well. The products have been decided to be promoted in such a way that people from different geographical boundary can easily make the best use of those products. Brand exploratory: Brand exploratory is the major source of research, based on which an individual can understand the opinion and perception of consumers regarding the equity and reliability of a particular brand (Annie Jin, 2012). In order to understand what customers are thinking about this specific brand or product, the company tends to focus on several factors that include: Customer awareness: Customer awareness is the integrated part of organizations marketing and communication plan with the help of which the marketing executives tend to reach the doorstep of customers. IMC managers intend to make an effective communication strategy by maintaining the following steps. These are as follows: Position of the brand: Brand positioning has been considered as one of the most effective marketing strategies based on which the company can reach their product or brand to the doorsteps of different customers. In order to position a brand properly in the market, the marketing executives have to be concerned into some of the major factors that include: Use the platform for brand promotion: Organizations should use the popularity of media based on which the brands can create a market demand (Sola, 2012). Media is nothing but the tool with the help of which the customers would be able to know necessary information on the reliability of products. LEGO generally intends to utilize the popularity of electronic media as well as new media both. Children are not well accustomed in operating new technologies (Balmer, 2012). Therefore, the organization has decided to use the platform of electronic media so that the children can also show their interest for purchasing these kinds of innovative products. Maintain effective communication: Effective communication is highly important in order to collect the feedback of customers as well as making an effective interaction with them. Apart from the platforms of media, LEGO believes in direct marketing based on which they can communication directly with the customers (Dinnie, 2015). The marketing executives like to visit directly with the target consumers in order to communicate with them for colleting an immediate feedback. After promoting the product with the help of direct marketing, the sales executives get the opportunity to interact with the target audience directly in order to know their needs and demands (Selnes, 2013). Based on the needs of customers, LEGO tends to re-form their brand strategy and policy. With the dynamic progress of civilization, the needs and demands of the customers are changing day-by-day. Effective communication is the major tools to keep a constant update about changing needs and demands of the customers. Target market: Target market is the selected group that a specific company wants to select as their future or chosen customers. Before analyzing the target market LEGO has primarily selected three aspects as a matter of consideration in order to enhance customer awareness. These include: Demographic: As per demographic market segmentation, LEGO has chosen 3 years to 15 years age group customers for their target market (Rosenbaum-Elliott et al., 2015). People having average income level would be able to afford various innovative toys for the customers. Geographic: Geographic market segmentation is primarily concerned with the market size and the progress of market based on which LEGO can promote their brand (Qian, 2014). Apart from Denmark, the brand managers of LEGO have to decide expand their business in Enfield, USA, UK, Shanghai, China, Singapore and so on. The marketing size of these areas is vast and wide (ErdoÄÅ ¸muÃ…Å ¸ Cicek, 2012). Therefore, marketing executives of this organization has decided target those geographic areas for circulating their creative toys. Psychographic: Psychographic target market segmentation is based on the values, culture and beliefs of people. The playing materials that have been designed by the product designers of LEGO do not follow any kind of religious gender biasness (Loureiro, Ruediger Demetris, 2012). The products have been designed in such a way that people from various cultures and backgrounds would like to show their interest for purchasing products and services. Brand association: Brand association is the attributes with the help of which customers get a positive vibrant from the specific brands. Customers in general tend to provide their positive feedback in using the products and services only when they get a positive response from the celebrities or legend personalities. Brand performance and personality: After conducting a market survey, the IMC managers of LEGO has evaluated that, a large number of customers from different countries have showed their positive response both on the brand quality as well as brand services. Therefore, it is evident that the product manufacturing strategy made by the brand managers of LEGO is getting successful day-by-day. In order to create a personality of a particular brand, celebrity endorsement has been considered as one of the major tools (Gatti, Caruana Snehota, 2012). Celebrities help to create a demand in the market. LEGO in order to promote the brand in various countries tend to utilize the popularity of celebrities. The ICM managers intend to promote the brand in various countries with the help of media so that people from different geographical boundaries can get an in-depth overview about the reliability of brands. Portfolio of the brand: As per the current market situation, LEGO has become one of the leading toy makers among numerous renowned toy-manufacturing companies around 55 countries. This particular group from the very beginning tries to maintain brand value strategy within the organization based on which the manufacturers have provided many innovative, interesting as well as creative playing materials to the target customers (Freling Forbes, 2013). Competitive positioning: Before maintaining the promotional activities, LEGO should conduct, an effective market survey based on which they would be able to position their brand more effectively than the competitors. The entire business process and the products of LEGO are based on new technology. In order to position the brand amidst competitive market, the steps that LEGO should follow are like this: Using the popularity of digital media; various platforms of social media would help to reach the games of LEGO to the people of various geographical boundary Using hoardings, banners in order to make an effective offline promotion Maintaining personal selling as well as direct marketing for collecting an immediate feedback from the customers SWOT analysis: In order to form an effective brand strategy, the product managers like to make an internal analysis to acquire knowledge on strength, weakness, opportunity and threat of the company for manufacturing and circulating innovative toys to the children. SWOT analysis Description Strength Creating innovation products that help to enhance the knowledge and skill of the children Acquiring a recognizable place as a top most toy manufacturing brand among 55 countries Maintaining diverse management inside the organization as well as brand circulation Creating a distinct image than other video game players manufactured by other countries Weakness Children who are having the lack of knowledge and experience of using online games would not be able to purchase the products of this organization Brand managers fail to keep a constant record about changing needs and demands of the customers Online games of LEGO has faced the loss of market share Lack of product variety Opportunities Enhancing the varieties of products Implementing more diversification with the organization Expanding the entire process of business in the realm of international market Preparing the entire market segmentation strategy more effectively so that the IMC managers can enhance the target market Promotional tools should be increased Threats Competitors market strategy has been considered as one of the major threats for LEGO Downfall of the share market in online games has become one of the major threats for LEGO for maintaining the image and reputation in the market The plans of starting new cartoon channels has become a major threat as well as major risk for the company Implementing the plan of staring outdoor games is possessed with immense risk factors Table 1: SWOT Analysis (Source: Iglesias Bonet, 2012) Summation of SWOT analysis: After conducting an effective SWOT analysis, it can be evaluated that LEGO has already created an impression in the realm of toy manufacturing industry among almost 55 countries. At the same time, it is undeniable that this particular company is very much restricted within stipulated target market. People who are not accustomed with advanced technology would not be able to use the service as well as products of LEGO. Therefore, stipulated target customers have become a major threat for this organization. As a result, the online games of LEGO had faced a serious downfall in the share market. In order to overcome the competitors market threat, LEGO should enhance their range of target customers. Conclusion: This particular study has provided an in-depth overview about the importance of brand management. Maintaining the quality of products and services can never be the suitable ways of rendering organizational success. In order to reach the brand to the doorstep of consumers the brand managers have to know the major ways of promotion based on which the customers can show their interest for purchasing the products. This particular study has focused to discuss the brand management strategies and policies of LEGO with the help of which the organization has drawn the attention of customers. Before promoting the product in various countries, LEGO has made effective target market segmentation as per the geographic, psychographic and demographic market structure. Recommendation: After evaluating the entire brand management strategy, some of the necessary recommendations can be provided. The recommendations are as follows: Choosing the appropriate media vehicle: In order to reach the customers properly, the business organizations should use the popularity of media platform. The target customers of LEGO are very much restricted to 3 to 15 age group of people. Therefore, electronic media has been chosen as primary media vehicle based on which this particular group can draw customers attention. Children show their interest in watching television at their leisure. Therefore, late evening has been chosen as their prime time for promoting the brands of LEGO. In addition, new media has also been given a priority for creating effective brand awareness. By utilizing the popularity of digital media, people can easily draw the attention of people from different geographical areas. As a result, LEGO group would be able to expand their entire business process in the global market as well. Conducting the effective market survey: Before creating a brand strategy, LEGOs marketing executives should always conduct an effective market survey with the gap of few days. With the help of market survey, the sales executives are able to collect customers feedback, be it positive. Positive feedback always remains as the motivational factors for every organization (Kapferer, 2012). On the other hand, based on the negative feedback, the brand managers should re-think on the promotional strategy and policy. As per the needs and demands of the customers, the managers should amend the brand strategies. Therefore, market survey is highly important for collecting the in-general response of the target customers. Maintaining effective customer service relation: Along with maintaining product quality, the service providers should also take into consideration on how to maintain customer relation. Customer service system is one of the most effective processes based on which most of the customers tend to show their level of satisfaction or dissatisfaction (Kelley, Sheehan Jugenheimer, 2015). LEGO has created recognition as one of the best toy-manufacturing makers. Therefore, maintaining effective communication with the customers is one of the most effective tools of following customer relation. In addition, the service providers should make a balance between the supply and demand of the products. The customers should never wait for a long time in order to use the service from the organization. Rationale: Brand management is the primary concern of this particular study. The primary aim of LEGO is to develop the mental skill and ability of children. Therefore, the product designers have decided to design the toys in such a way that it can draw the attention of the children easily. Before attracting the children, an effective brand promotion is highly needed to reach the customers. Therefore, the product managers have decided to use the popularity of electronic media in order to maintain the promotional activities effectively. In addition, the study has focused to make a clear evaluation on brand exploratory process. Brand exploratory is the systematic procedure, based on which the market executives can select brand positioning, target market, brand portfolio, brand personality and so many. Before making the brand strategy, an effective SWOT analysis has been conducted in order to get an overview about the strength, weakness, opportunities and threats of LEGO. Based on the weakness and threat of the company, the brand managers tend to form their marketing or promotional strategy. Both the electronic media and digital media have been considered as one of the most effective pathways for creating brand awareness in the mind of children. Reference List: Annie Jin, S. A. (2012). The potential of social media for luxury brand management.Marketing Intelligence Planning,30(7), 687-699. Balmer, J. M. (2012). Corporate Brand Management Imperatives.California Management Review,54(3), 6-33. Dinnie, K. (2015).Nation branding: concepts, issues, practice. Routledge. ErdoÄÅ ¸muÃ…Å ¸, ÄÂ °. E., Cicek, M. (2012). The impact of social media marketing on brand loyalty.Procedia-Social and Behavioral Sciences,58, 1353-1360. Freling, T. H., Forbes, L. P. (2013). An empirical analysis of the brand personality effect.Journal of Product Brand Management. Gatti, L., Caruana, A., Snehota, I. (2012). The role of corporate social responsibility, perceived quality and corporate reputation on purchase intention: Implications for brand management.Journal of Brand Management,20(1), 65-76. Iglesias, O., Bonet, E. (2012). Persuasive brand management: How managers can influence brand meaning when they are losing control over it.Journal of Organizational Change Management,25(2), 251-264. Kapferer, J. N. (2012).The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers. Kelley, L., Sheehan, K., Jugenheimer, D. W. (2015).Advertising media planning: a brand management approach. Routledge. LEGO.com, 2016. US - Inspire and develop the builders of tomorrow - LEGO.com. (2016).Wwwsecure.lego.com. Retrieved 18 September 2016, from https://wwwsecure.lego.com Loureiro, S. M. C., Ruediger, K. H., Demetris, V. (2012). Brand emotional connection and loyalty.Journal of Brand Management,20(1), 13-27. Qian, Y. (2014). Brand management and strategies against counterfeits.Journal of Economics Management Strategy,23(2), 317-343. Rosenbaum-Elliott, R., Percy, L., Elliott, R. H., Pervan, S. (2015).Strategic brand management. Oxford University Press, USA. Santos-Vijande, M. L., del Ro-Lanza, A. B., Surez-lvarez, L., Daz-Martn, A. M. (2013). The brand management system and service firm competitiveness.Journal of Business Research,66(2), 148-157. Selnes, F. (2013). An examination of the effect of product performance on brand reputation, satisfaction and loyalty.Journal of Product Brand Management. Sola, A. (2012). The impact of celebrity endorsement on strategic brand management.International Journal of Business and Social Science,3(6).